If you are wondering if Tiktok ads worth it, well the answer is YES and No at the same time, i know that is not the answer you want to hear, but really it just depend upon what you have in your assets library.
So if you are a brand that is creative that has the Mojo behind you to make fun interactive, type video then YES Tiktok ads are absolutely worth it, because it is important to be able to grow on Tiktok and to be able to sell your products on Tiktok.
But if you are seriously struggling right now to create content in general for Tiktok, doing just ads will just waste your money.
Why Advertsie on Tiktok?
First of all, why even consider Tiktok for your advertising needs? well, with almost 1 billion montly active users and a staggering 3 billion installation worldwide, Tiktok is a global power house. it is not just for teenagers anymore, all age range are here making it a goldmine for marketers looking to reach a diverse audience.
Tiktok creative freedom.
Tiktok is a haven for creativity. whether you are into comedy skits, lip-syncing, tutorials, dancing videos, there is room for everyone. the platform does not restrict your creativity, giving you the freedom to experiment with different video format for both personal and business purposes.
5 Reasons To advertise on Tiktok.
Now, lets explore 5 compelling reasons why tiktok should be part of your marketing strategy.
a. Tiktok Ads Can Offer Great Value.
Tiktok ads provide excellent value, with a $10 CPM and $1 CPC, your spending can range from $1,000 to over $100,000, but the return on ad spend (ROAS) can be impressive, averaging around $2.50, sometimes even reaching $5.
b. Tiktok Has A Global Reach.
with a presence in 80% of the world’s countries, Tiktok is a global phenomenon. its widespread means your video have the potential to go viral, skyrocketing brand awareness with a relatively small ad investment.
c. Tiktok’s CTR and Conversion Rate are Satisfactory.
Tiktok’s click-through rate (CTR) and conversion rate (CR) are solid. while non paid vidoes see a slightly above 1% CTR, paids ads offers much higher, ranging from 3% to 16%,This engagement potential is something worth tapping into for your brand.
d. Tiktok’s Successfully Engages its Audience.
Tiktok’s engaging nature sets it apart. user are immersed, spending three times more screen time than on Instgaram. this increase engagement boost your ads chances of landing on users “For You” page, enhancing brand awareness and potential conversions.
e. Tiktok’s content Feels Authentic & Creative.
Tiktok thrives on authentic, creative content. ads that blend seamlessly with user generated videos perform the best. you do not need fancy equipment raw and retalable videos fit right in, allowing your brand to shine in this innovative space.
Things you need to know before you start advertising on Tiktok ads.
Firstly, you actually do need to season the pixel on tiktok ads, so on facebook ads you can go right ahead to doing conversions, sales to purchase campaigns and get pretty good results, but on tiktok you actually do need to start at initiate checkout or even add to cart numbers.
Secondly, you absolutely need the right creatives for Tiktok, so you need tiktok style of content. if you do not have it you are absolutely going to fail on the platform.
However, attribution is definately tough especially if you are just looking at end platforms numbers.
However, Tiktok targeting is not nearly as advanced as facebook’s it is actually quite broad but i would recommend testing out interests here for instance.
Finally, Tiktok is not easy to scale and if you are expecting a one-to-one comparison from your facebook ads result to your tiktok ads result, you are going to be really disappointed.
Conclusion.
so rounding up, the answer to “are tiktok ads worth it ?” is a resounding yes. with its cost effectiveness, global reach, satisfactory engagement metrics, and a platform that values creativity, Tiktok could be your secret weapon for a successful social media campaign.
Do not miss out- give tiktok a try, especially if your targeted audience is younger and diverse. if you found this content helpful please do not forget to subscribe to our newsletter.
