Table of Contents
Introduction.
There are many metrics in tracking digital marketing, so knowing the important ones is crucial for success so in this blog we will looking at the key metrics in digital marketing from measuring the impressions to evaluating the cost of campaigns.
Impressions And Reach.
The numbers of impressions is a metric that measures how often your content was displayed, regardless whether it was clicked on or not.
For instance, youtube count as an impression everytime a thumbnail is shared to the users whether they end up clicking on the video or not, therefore 99% of the time impressions will be greater than the action you want users to take the views, conversions, sales or something else.
Reach is a metrics that measures the total number of uniques users who have seen your content, this indicates the unique users of your content.
Let’s look at instagram for example if a sponsored post appears multiple times in a users feed it might have multiple impressions but just one reach so 500,000 impressions may only translate to 400,000 reach,while impressions measures exposure frequency then reach focuses on unique audiences
Engaging The Audience.
This is the count of how many users clicked on your advertisement or link, Click through rate (CTR), this is the ratio of users who click on a specific link out of the number of total users who viewed a page or ads.
A high CTR usually indicates that your ads are relevant to viewers, timing the website this metrics gives insight into user engagement, a longer time typically indicate greater interest and engagement into content.
Tracking Conversions.
Numbers of registration, leads and clients, this metrics traces a user journey, for instance a user may register on your website may become a lead by showing interest in your service and finally converting into a client by making a purchase.
Conversions are the total number of users who take desired action by filling out a form to become a lead or making a purhase in your ecommerce website.
Conversion rate refers to the percentage of visitors who completed desired action of total visitors, conversions post clicks and post view, this measure the number of conversions after an user have clicked on an ad and after viewing that respectively.
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Evaluating Costs.
Cost per mile impresions (CPM) this is the cost of a thousand advertisement portions on one web page, cost per click and cost per lead while cpc tracks the cost of each click on your ads while cpl tracks the cost of each leads generated.
Cost of customer acquisition and cost per acquisition CCA and CPA respectively both are crucial metrics while CCA focuses on the cost of acquired customer while CPA focuses on the cost of the conversion be it sale or sign-up, CPC cost per conversion calculates the cost for each successful conversion that comes from the ad.
Analyzing Revenue And Value.
Life time value or LTV it predicts the entire feature the net-profit from the entire faeure relationship from the customer for instance a loyal starbucks customer have an LTV of thousands of dollars over several years.
Monthly recurring revenue (MRR) value from description based businesses, MRR predicts the monthly recurring from customers, revenue per visitors (RPV) this provides insights into the amout of money generated from each visitor to your site.
Return Metrics.
Return on investment and return on advertising spent ROI and ROAS both of these metricses help businesses measure the profit made from ad relative to the cost of those ads.
Refining The Strategy.
Bounce rate represent the percentage of visitors who navigate away from a site after viewing only one page, a high boune rate might indicate a relevant content or pure user exprerience.
Conclusion.
By undertanding this metrics, you cannot only measure your digital efforts more effectively but also refining the strategy to ensure better engagement, conversions and automatically a higher ROI.
