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Quick Overview of Facebook ads
There are lot of things you need to know about facebook ads system, The first thing you need is Money and the other is Facebook ads Creative in order to generate leads, Visibility and sales for Your Business. There are some things Facebook do not allow when you are using their ads system , For example you don’t use Facebook ads to run a S*xual/ drugs content.
The good news is that you can suceed with small budget on Facebook ads, A small facebook ads budget is something less than $3,000 (30,000 naira) per month and $100 (1000 naira) per day and a Tiny Facebook ads Budget is nothing less than $600 (20,000 naira) per month and $20 (700 naira) per day. Now like i said you can actually suceed with a small/tiny facebook ad budget
A Lot of Busineses start with a small Facebook ads budget because your first ad campaign might not really perform very well, it might take a little bit time to perform very well and it is advisible to start small and also start with an amout that will not put your business in any difficulties and once you know your campaign is now Profitable you can scale from there.
Here are some things You need to focus on when you are operating with a Small budget on Facebook ads. Lets Dive into this article…
Copy from what works best for your Industry/Niche:
When you have a small Budget, You don’t have a lot of money for ads Testing. now the best way to copy from what works best for your niche is by using a Free tool called FACEBOOK ADS LIBRARY and you can take a look at any ads in your niche that is lively and from there you can know what ads your competitors are running and how long they are running the ads.
The Top tip is to analyse in particular the ads that have been running for a long time for instance if you find out an ads have been running for 3-6 months or longer , there are 98% chances that the ads are doing well otherwise that company would have turn off the ads, now the best thing is replicate those ads into yours i did not mean you should copy everything on the ads i mean replicate the format, texting and creative of your competitors ads.
Reduce the number of variables:
The best thing i Recommend is to focus on one offer only just trying to sell what has sold best previously, If you don’t have data about your brand new business then go for witsoever option you think will work best for you and that help reduce the number of variables and don’t spread your small budget across too many campaign or too many ads set because if you do that you aren’t going to get too many conversions on any one of those campaigns or ads set.
And when you are just advertising that one offer make sure you don’t overload meta with too many variables within that one campaign or ads set.
Trust meta.
What do i mean by Trust Meta? Well it means using Advantage+Shopping/Audience campaign giving meta suggestions to do what it thinks it best in terms of finding the right audience, when you have a small Budget you can afford to be clever by trusting meta because meta wants you to get the best ad result and when you get better ad result, you are going to spend more on ads and facebook will also make money from your ads too, So go with meta recommendation and guidelines…
You should be willing to spend more on conversion.
When you are opertaing with small budget it is really important to note that the results you get are not forever, the point of the campaign or ads you are running right now is to get them sucessfull and allow you to scale when you do that your campaigns are going to generate more conversion data, you will have more budget to play (+learn) with, Meta will be able to optimise your campaign better, you will likely see improvement in the results, you will also build a larger customer base and you can start to build a bigger brand because the more people interact with your business, the more your brand gets more awareness, the more likely to be refferers.
In general, be braver with your ad spend see a lower ROAS number as a sucess because what we are doing now with a small budget is not trying to make a lot of profit but to get us ready to be on a scale and produce a better result and build better more profitable business
Brand awareness doesn’t pay the bills (No brand awareness):
Over the years now, I have heard a lot of small business owners say things like always spend small money on awareness for me that is not concrete or even tangible, you are not really measuring any sort of return or investment from that.
As a small buisness owner or a business owner with small budget if you run a awareness campaign that is a really good way to just see no result from your marketing efforts, you are not going to get sales, leads just only Impressions.
When you are using a small budget you have to go straight to the point i mean what you really want which is either going to the leads or sales depending on your business, you need to set your campaign and creative up for that,brand Awareness campaign are for large companies that are just looking to refresh their business and keep it going.
In general small business with small budget should be going directly for leads and sales And not try to run awareness campaign.
Your facebook ads campaign dosen’t need daily updates:
The most important phase of facebook ads campaign is the learning phase, when you create a new campaign and you set it live, the adset will go into the learning phase.
The learning phase can last for any amout of time on average it can last for like 48 hours within your ad account, if you now go back to your campaign and making some adjustment everytime you do that it reset the learning phase.
A lot of Facebook advertisers are making changes atleast once in every 48 hours to the point that the campaign can never properly optimize and they miss out on the better result on the follow optimization that they could have had better results because they can’t just help themselves but always making changes.
Therefore it is really important to leave things alone and let Meta do it work.
Jump on brand new features and strategies:
Large businesses with bigger budgets normally takes longer to do things as long as Decision making and it can be quite slow, we all have different types of Businesses but some of them are very large businesess and it can be quite frustrating the speed in which they operate at.
When you are a small business operating with a smaller budget that is another competitive attitude you can jump on new features, you can jump on new strategies and take advantages of stuff that is going to take 6 months in order to be successful.
Anyway if you need a freelancer that can help in running Facebook ads for your business pls contact somtohgist on whatsapp +2349018367110
