I know you have been wondering whether instagram ads worth it or not? the good news is YES they are, they take the pressure off your organic strategy.
With ads you are not limited to your direct following or those you are optimizing your post for, you are able to break past the algorithm and reach the entire new audience who is completely custom and targeted to the audience that you want and ads also help you to grow.
So with ads you have the opportunity to reach those new audiences, but use the same conversion tactics that you are generally using in order to get them to follow.
Ads are also extremely worth it because they allow you to generate leads and drive sales in your business, isn’t that what we are here for either leads when it comes to brand patnerships or driving sales when it comes to having a business and wanting people to buy our products and services.
Table of Contents
Why advertise on Instagram?
Well according to instagram, 60% of users say they discover new product on the app, over 200+ million users visits at least one business profile daily and one-third of the most viewed stories are actually from businesess.
Instagram allow businesess to get creative and capture their audiences attention with colourful content and good story-telling, but adding this platform to your paid advertising strategy you would get more opportunities to engage your customers build trust.
Instagram vs Facebook advertising.
You may be wondering what the differences is between advertising on facebook and advertising on instagram, should you advertise on one or both of them?
Taking the consideration that some people are active on both platforms and they are only some people who use one of these platforms, but if you only advertise on one of them then you are losing potential customers.
You will have a higher chance of reaching your audience, build relationships and connect with them by being present on both platforms, they will see,interact and learn your brand, pin-point yourself and have a higher chance of engaging with your brand.
How much does it actually cost to advertise on instagram?
In 2019, instagram saw 120% increase in ad spend yearly, there is a huge increase and it continues to grow as more advertisers make advert on the platform (instagram).
But instagram offer plenty inventory to advertise on, which means prices are averages, instagram uses an auction system similar to facebook, the cost of advertising on instagram comes down to your budget, targeting and offer.
Run Facebook and instagram ads for your business.
For audiences that are not familiar with your brand yet, the cost-per-click (cpc) and cost-per-action (cpa) will likely be higher, for your marketing the CPC and CPA will likely be cheaper.
Some industries will be more competitive with others, for example they are lot of retail, travel and beauty brand on the app, but don’t disturb, but that does not disturb you from your instagram paid strategy.
Here are the types of Instagram ads for your business.
Photo ads.
This is the easiest gateway into instagram ads, choose a photo that promote your objectives. they can either be squared, horizontal or vertically, choose to place them either the feed or stories or better still both.
Shopping.
If you are advertising your product tagging photo, users will be able to buy it and check out within the app, all you need is to add it to the catalog or connect it with the facebook patner such as shopify to use this feature.
use this option on image post or feed or better still on your story.
Video Ads.
Use a video to provide more context, content or tell a in-depth story, video ads are great way to tell a user to stop their scrolling and pause to take in the content.
These videos may also be square,vertical or horizontal and upto 120s long.
Carousel Ads.
You want to pick one photo or video no problem. the carousel format just allow you to swipe into 10 different images and videos with this ads.
Stories Ads.
Instagram stories has over 400+ million monthly active users. so lot of eyes are watching the screen waiting for your ads to capture their attention.
Native Stories Carousel Ads.
For all your cards to show you can only add a maximum of 3 images and it must be full screen created.
Expandable stories Carousel Ads.
If you choose to upload more than three images. only the first image will show and users will have to tap to keep watching to see the rest, this is only available to non-full screen creatives.
Interactive Ads.
Interactive stories ads can feature a poll. use this to engage your users in a question related to your brand, then direct them to your page related to the poll.
Collective Ads.
If you are displaying several products within your photo or video you can use this format to show users the item, if you have a catalog they can also see the price and add it to their cart and then checkout.
Conclusion.
here are some of the best practices for instagram ads, if you are getting started these are just few tips to help you maximize your campaign sucess.
Firstly, provide value, make sure you are providing valuable offer or content
Secondly, always be testing, like facebook you should always be testing diferent creatives,offers and placement.
If you only have one offer start off by testing your creatives which includes your images, headline and body text and see what works best for you.
Lastly, get creative.
