Table of Contents
Introduction To Marketing
According to Google marketing is the action or business of promoting and selling products or services, including market research and advertising.
According to the American marketing association, marketing is the act, set of institutions, and process of creating communicating, delivering, and presenting exchange of offers that have value for clients, co-patners and the society itself.
In layman terms, marketing is the process of communicating the clients and customers a solution to their problem, basically marketing is the way for you to show the value of your product or services to the right clients that could use them.
Types Of Marketing.
There are two types of fmarketing which are Traditional marketing and modern marketing.
Traditional Marketing.
Traditional marketing is probably what you would think of when you look at a bill board on a high way, when you see ad on TV, when you hear an advertisement on a radio.
Traditional marketing is basically a spray and pray type of marketing when you basically send out a message to millions of people knowing full well that maybe a few thousand or maybe less may be interested in your product.
Often times the focus of traditional marketing is not so much getting sales but building brand awareness, traditional marketing is incredibly important.
Major Problems Of Traditional Marketing.
Firstly, it is almost impossible for you to track your return in investment (ROI), secondly you are typically paying to show your marketing to a bunch of people who absolutely don’t have to see it at all.
And this is why over the last 20 years, with the rise of the internet and social media we have seen a steady decline in traditional marketing.
Modern Marketing.
Modern marketing focuses on knowing what customers need and the delivering of that exact product to them, the most common form of marketing is known as Digital Maraketing and with digital marketing you are able to identify the exact customers that needs your product and show your Ads only to them and then you are able to track your Return on investment (ROI).
Types Of Digital Marketing.
Whe have 5 types of Digital marketing which are:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Email Marketing
- Social Media Marketing
- Affliate Marketing.
What Is The Difference Between Marketing And Advertising?
Imagine you are planning a big party and you want to make sure everyone knows about it and have a great time, you start by thinking about the theme the guest list, the food and how to create an enjoyable atmosphere, this is similar to what marketing does for business.
Now considering how you would invite your friends, you might send out invitations, post on social media oe even make phone calls this is the keen to advertising.
Markting is the broader strategy that encompasses all activities aimed at understanding customer needs and creating a product or service that meet those needs, it involves research, product development,pricing, distribution, and customer service.
Essentially marketing is all about building a relationship with customers and ensuring that the product or services align with their desires.
On the other hand, advertising is a specific component of marketing, it focuses on promoting the product or services to potential customers through various channel such as Television, radio, print and online platforms.
Advertising aim to create awareness and persuade customers to take action such as making a purchase or visiting a website.
Conclusion.
While marketing encompasses the overall strategy and relationship building with customers, advertising is the practical approach use to communicate and promote the product or services.
Understanding this distinction can help business effectively reach their audience and achieve their goals.
