If you are in the business of Selling Cloths like one of my client do, Whenever your ideal customer go to google and they decide that they need Shirt and Trousers. they are going to type “Clothing store near me” your business is going to be the solution, the option that comes up, whenever someone who is intrested in your product is ready to do business, you want to have visibilty and that simply means that having a WEBSITE must involve a marketing strategy and it also helps to create a brand.
For instance, if you go to APPLE.COM look at the landing page, Iphone section, macbook section and so on it speaks to their core customer, Why i use apple is baecause Apple charge higher than it Competitors, yet customers still Patronise them.
So you are a business owner, you are an entrepreneur, you are serious about growing your business, getting in clients, getting more sales , increasing your revenue and eventually living your Dream life.
Table of Contents
Now we are looking at six Powerful reasons why your business needs a website so as to achieve this goal…
Make money 24/7:
You need a way to serve your client while asleep, Warren Buffet says “If you don’t make money while you asleep then you will definately work until you die” unless you have a website you will not find a way to serve your client 24/7 from anywhere in the world. that means that whenever you close shop at 5pm especially on a weekend you are done doing business for the rest of the day until you open again and if your business is not open then you are not making any money.
Your website allows you to have a way of serving your client and customers even while you are asleep or away on vacation.
It adds credibilty to your business:
Having a website helps your business establish some level of credibility, according to research 48% of people said that web design was the No.1 way they determine the credibility of a business meanwhile 80% of cusumers are more likely to buy from brands that offer personalized website experiences and what that means for your business is that when you have a website, you are establishing to your client, customers that we are serious about doing business at the highest level.
However, having a website with a professional design will establish the credibility of a high value business, high value brand that serves it customers and client at the highest level with the highest quality, even if your business is not at the best location in town or have a modern building they won’t know until they decide to do business with you because they have found you and build a good relationship with you through your website.
Invest in a having a professional website design because it also says that 90% of consumers switched to a competitors website as a result of bad user experience
Ready to build a professional website with me
Consistently generate lead for your business:
Here are some Excellent statistics you need to learn about lead generation for your business, 91% of marketers say that lead generation is their most important goal, 53% of marketers spend atleast half of their budget on lead generation, 80% of marketers believe that marketing automation generates more leads and 85% of marketers use form submission to generate leads for their business.
The best part about it, as we discuss in point one is once you have your system set up to generate leads for your business, you have found a way that whenever your ideal customer comes to your website, they are more likely to become a lead and will be nurtured via email marketing to become a client, revenue and profit to your business.
Once you have figured out that secret formula, that offer, that call to action, that system. you leave it on 24/7 even while you are on vacation and it is working for you, even while you sleep to bring in leads and customers to your business and that is something that is invaluable because without a certain stream of customers/leads your business will either be a charity or non-profit because you will run out of cash eventually.
It saves you time and customer service:
Here is what i do as a freelancer, when i have a client that i am building an online business for, i develop system and strategies for business success and often times that requires a website, i am going to have a brief conversation with your sales staff, receiptionist and also those who meet with your clients and customers i am going to ask what are the most frequent asked questions or most important questions that your client/customers ask after getting the info. i will going to create a FAQ section that will help ideal client and customers have their questions answered.
And that helps free up time for your support staff because now they don’t have to be spending time on the phone or time with the client in queues answering the same questions over and over again. I also use this information in my marketing efforts to address the fear and concerns and speak to the core desire of your ideal customer so that whenever we put an effort in front of them or whenever your ad appear in front if them, it is speakind something deep within them that they don’t even know is there. as a matter of fact it says 86% of people want to see product and service information on a website homepage….
Your website becomes your central marketing hub:
I always tell my clients that you do not own your social media account. yes, it’s free and nice but it’s not yours, you’re borrowing it. it’s a rental, at any point in time , Facebook, Instagram and Tiktok or any of these social platforms can say to you that your page or account goes against our community guidelines and then they are going to terminate your account for real and that’s over but that doesn’t mean you shouldn’t use social media, what you are going to do is to convert your social media,customers, attention your business is getting into a way that you can communicate with them directly, that means that you get them to your website and you will be able to market to them via facebook ads, Google ads, remarketing. you convert them to leads in your email list.
And this gives you a direct line of communication with your customers, now when you want to communicate with your customers, let’s say you have 10k email subscribers and you have 50k followers on Instagram, when you post something on instagram only 0.5% to 1% of your followers are going to see your post, meanwhile with email it is free. Everyone gets your email, if they are intrested they will open their email and take action on instagram you have to pay instagram to show all your post to your followers, all of these is possible only through your website.
The truth is that if you are serious about marketing, revenue and profits and serious about growth. your website is going to become your central marketing hub, you will have social media, but channel your traffic from social media to your website, get them to your email list and go on from there….
It helps to create a brand:
Your website is your space to tell your story, why did you start your business? who is it that you are trying to help? what is it you are passionate about? remember not as a person but as a business, that is the place that you tell your story on your website and from there you will definately attract your ideal client/customer, build a relationship with them, build affinity with them, they will love/know you and even trust you. they will believe in your dreams and vison and you can charge more than your competitors just like apple(iphone) did.
This is possible on your website, your website will be your best marketing tool and best brand building opportunities to diffrentiate yourself from your competitors.
