If you are a small business owner and you have been spending your wheels on the traditional keyword ads campaigns to the google platform, then i highly recommend that you cut that off and hire a google webmaster to really optimize, set and configure a AD campaign.
Dynamic search ads came about begining or middle of 2018 and they have slowly become the most powerful way to generate lot of leads and alot of sales through the google ads platform.
There are 5 main points to be made about the google dynamic search ads technology. so let’s dive into the points.
Table of Contents
Save Time ( Time is $$$).
I will save time configuring google dynamic search ads campaigns, if i spends less time configuring,optimizing and maintaining your google ads campaign, you will pay less money to do that.
So the amount of money you give google to display ads to your monthly ad spend, it is sort of a seperate issue to the labour that i spend configuring, optimizing and maintaining that campaign.
The google dynamic search ad campaign are easier to maintain and optimize than the traditional keyword campaigns which means they are cheaper, so i will save time and you will save money.
Frequent And Automatic Updates To Your Ads.
If you run a website and your website has your product and service offers listed or described and you have a landing pages and that you really take good care of your website.
You don’t need to configure individual keyword ads for each of your service or product offering, you use to have to but not anymore, now what you should focus on is maintaining your website, keep your website fresh
Create dynamic search ads campaign and then your dynamic search ads campaign will continously re-crawl your website for changes, now your theme can focus on the website and your web developers are benefiting from the dynamic search ads technology.
The end game for google, what is the goal is that the internet been a relevant and a powerful tool that they are google.com search engine be a powerful place to answer questions.The way to do that is to entice people to create a relevant and very responsive website.
Dm Us To Run Your Google Ads Campaign
Show Relevant And Dynamically Generated Headlines With Your Ads.
I use to spend a lot of development time on developing the headline so that if i go to google search and i search for a certain thing that the headline be compelling.
Dynamic search ads take that quest work out of the game atleast because the thing that someone types into the search engine can be included in the headline way more compelling than what you are ever going to predict it be.
Control Your Campaign.
You can show ads based on your entire website or specific categories or specific pages or i can prevent my ads from showing for any product that i have stop offering or the services that are not profitable or anything that is out of stock.
So i can go into my google dynamic search ads campaign and i can very quickly make changes to control the out put of those advertisement directing revenue streams and certain directions and that is something that you are not going to do it in a quick and easy way with those keywords campaigns because they were very bulky campaigns.
Capturing Additional Traffic.
Traditional keyword search advertisement campaign require lot of optimization and they were very hard to optimize to full potential because you did not know what full potential was.
Now you are going to capture additional because google is using Artificial Intelligence(AI) to dynamically display advertisement to internet users based on their search not base on a companies intention to show you an advertisement based on a companies intention to show you an advertisement based on a searchers intention in searching.
Control Your Messaging.
So i use to make a lot of ads, i use to make a title and then they will be description line and certain description line will be displayed based on the device that the person is using, if they are mobile device that user will get one description line but if they are on a desktop the person will get all three.
With dynamic display ads your website designer can create a single line, a long line description that your ads will be displayed as long as the person searches within that dynamic range, they are going to get that advertisement with the description that you can control which is powerful.
The headline creates interest, the description creates click through, a high converting web page create the conversion and if A doesn’t lead to B dosen’t lead to C then you do not have a high google advertising campaign.
Dm Us To Run Your Google Ads Campaign
Conclusion.
The old traditional keywords method of creating Google Ads was more labor-intensive and required a lot more trial and error to reach a highly optimized state. This translates to savings in the form of labor but it is still highly recommended that a trained and certified professional manage these campaigns if you want to see their full potential and results.
