One of the big factor when it comes to seo strategy is links, the more site that are link to you, the higher your business or your blog is going to rank, now what is the easiest way to get links.
85% of people think is creating more content, participating all over the web, like on social platform, your own website through a blog but that is not the easiest way to get links. the easiest way to create links is TOOLS.
You create a free tool and put it on your website, even if you do not really market it. over time it will naturally get views and people will link to it especially if it somewhat decent, all you have to do is to find a tool in your space that most people are used to paying for and try to release it for free.
Then if you cannot afford to do that you can go to site like CODECANYON, you can end up finding a tool within your own space white label it, put it on your own website and over time you will get some links, your overall website becomes more authoritative and your whole site starts ranking better for all terms you are going after.
Table of Contents
Without wasting much of our time let’s dive into the best seo strategies for 2025.
Optimise for Voice search:
30% of internet users under the age of 65 use voice chat atleast once a week. this is a huge opportunity because a lot of people are still not bothering to optimize for it, Get ahead of this by using conversational langauge and targeting question related keywords.
Want a website, Let’s get your brand ahead of it competitors with our professional website
Write for topic not keywords:
If you have heard anybody taling about semantic seo, this is what they mean. You need to create content for topics rather than a specific keyword.
This is going to help your content rank for hundreds of keywords rather than just one.
Match search intent:
Google’s Algorithm considers why the user is searching for something. so you need to check search results for your target keywords to see what content already ranks, for example if they have publish a step by step guide, I think you should do the same.
Build links with Digital PR:
Providing expert comment or pitching newsworthy stories about your brand is one of the most effective ways to build links without going against google’s guidelines.
You can use tools like Quoted, Featured and Haro to do this.
Optimise for AI search results:
This particular one is going to be huge in 2025, so don’t ignore it. If you use AI to write your content, it is probably not going to rank in AI search because anything it write for you is based on information it already has. so focus on huma written content or atleast heavily edited, unique and helpful answers to questions to rank it.
Pruning and cropping:
More pages doesn’t mean more traffic, cut the old and irrelevant pages to give the good one’s a better chance.
Merging:
Having multiple pages targeting the same keywords doesn’t in any way increases your odds, therefore it causes confusion and search engines won’t know which page to rank.
Meta tags A/B testing:
Rankings are not just about links or content, the words in your title tag and meta description affect click rates.
Updating old content:
Google will rather rank a fresh content/ web page over a three year old page, use popular tools like Ubersuggest to see which pages need to be updated.
Creating a good user experience:
Creating a good user experience from website load time to ensuring that your content is easy to read, so the user experience matters, use tools like Crazyegg to improve your user experience.
Conclusion
An effective seo strategy should be unique to your specific seo situation, you are fighting a war in google against your competitors and every keywords you attempt to rank no.1 for is an independent battle that requires a professional or unique strategy.
